ALPHA BLOG
The challenges of translating JSON
August 25, 2026
When most people picture a translation agency, they imagine literary scholars sipping espresso, passionately debating whether a subtle French nuance translates better as “melancholy” or “wistfulness”. They picture stacks of dusty manuscripts, classic novels, or perhaps slick marketing brochures destined for a global launch. While we certainly love a good tagline, the reality of modern Lesen Sie weiter…
Kategorien: know-how
Tags: jsonTranslation, translation of json files
Why human translation still beats AI for marketing texts
June 8, 2026
Artificial intelligence has made impressive strides in recent years, and machine translation tools are faster and more accessible than ever. For basic, factual content, AI can be a useful starting point. But when it comes to marketing texts, human translation is not just better – it’s essential. Marketing translation is not about transferring words from Lesen Sie weiter…
Kategorien: AI Translation, translation industry
Easy Read Language for Banks and Insurance Companies in Germany and the EU
May 2, 2025
Starting in mid-2025, banks, insurance companies, and many more service providers in Germany and in the whole of the European Union will be required to make their online offerings more accessible. This includes providing information in clear and easy-to-understand language, such as Easy Read or Simplified Language. The goal is to ensure that regardless of Lesen Sie weiter…
Challenges of contract translation
March 26, 2024
How Alpha masters legal translations Contract translations are a complex undertaking that pose many challenges. Legal translations demand the utmost precision and accuracy, as even the smallest mistake can have serious legal consequences. Alpha: The answer to complex legal translations As a leading firm in legal translations and language technology, Alpha has developed innovative solutions Lesen Sie weiter…
Kategorien: know-how, translation industry
Christmas and New Year’s Greetings in 70 Languages!
November 29, 2022
Christmas and New Year’s Greetings in 70 Languages! This Christmas, wish your clients and colleagues the best this Season— in their own language! As a translation agency in Berlin, we are lucky to have the most multilingual and skilled international talent staff you can think of. We’ve asked them to help us create this list Lesen Sie weiter…
Kategorien: Alpha News
Alpha Celebrates 30 Years in Business
March 29, 2021
Alpha Translation Service has now been operating successfully for 30 years! Founded in 1991 as a one-man operation by Ingolf Hunger, the company has made a name for itself as a reliable partner for language services and supports customers from a wide range of industries in specialised translation and interpreting services in a variety of Lesen Sie weiter…
Kategorien: Alpha News
Translation in the Age of Corona
October 24, 2020
The impact of the coronavirus has also been felt at Alpha. Since in general translators, for the most part, usually work from home we were already familiar with this type of work, so it was not such an abrupt change for our industry. Our project management team, on the other hand, usually sits together at Lesen Sie weiter…
Kategorien: Alpha News, translation industry
Tags: Covid19, home-office
The voice of cleanliness—An Audio-Localisation Project in 14 languages
August 30, 2019
Like for many other translation agencies, the written word is our bread and butter. But that’s not all we sustain ourselves on. A recent example was when we carried out the production of audio files for a world-renowned robot vacuum-cleaner company in 14 languages. We began by translating the speech commands into the 14 languages, Lesen Sie weiter…
Kategorien: Alpha News
Tags: audio localisation, voice commands
How good is Machine Translation?
October 17, 2018
The development and optimisation of machine translation (MT) has made great strides over the past two decades and has become therefore an ever-relevant topic for our industry. This partly due in fact to accelerating globalisation and the need for quick (ad-hoc) translations. How good is Machine Translation? To answer this question, it is important to Lesen Sie weiter…
Kategorien: know-how, translation industry
Tags: AI, machine translation, MT
