ALPHA BLOG
Category: translation industry
Why human translation still beats AI for marketing texts
June 8, 2026
Artificial intelligence has made impressive strides in recent years, and machine translation tools are faster and more accessible than ever. For basic, factual content, AI can be a useful starting point. But when it comes to marketing texts, human translation is not just better – it’s essential. Marketing translation is not about transferring words from Lesen Sie weiter…
Kategorien: AI Translation, translation industry
Challenges of contract translation
March 26, 2024
How Alpha masters legal translations Contract translations are a complex undertaking that pose many challenges. Legal translations demand the utmost precision and accuracy, as even the smallest mistake can have serious legal consequences. Alpha: The answer to complex legal translations As a leading firm in legal translations and language technology, Alpha has developed innovative solutions Lesen Sie weiter…
Kategorien: know-how, translation industry
Translation in the Age of Corona
October 24, 2020
The impact of the coronavirus has also been felt at Alpha. Since in general translators, for the most part, usually work from home we were already familiar with this type of work, so it was not such an abrupt change for our industry. Our project management team, on the other hand, usually sits together at Lesen Sie weiter…
Kategorien: Alpha News, translation industry
Tags: Covid19, home-office
How good is Machine Translation?
October 17, 2018
The development and optimisation of machine translation (MT) has made great strides over the past two decades and has become therefore an ever-relevant topic for our industry. This partly due in fact to accelerating globalisation and the need for quick (ad-hoc) translations. How good is Machine Translation? To answer this question, it is important to Lesen Sie weiter…
Kategorien: know-how, translation industry
Tags: AI, machine translation, MT
